Demand for Fireworks Rises in Germany Despite Criticism

Demand for fireworks in Germany is experiencing a notable increase as celebrations for New Year’s Eve approach, despite mounting criticism from various groups. According to Germany’s largest fireworks manufacturer, WECO, the availability of rockets, firecrackers, and other pyrotechnics in stores this year is approximately 10% higher compared to 2022. Competitor COMET has also reported a moderate rise in its supply. The German Association of the Pyrotechnics Industry anticipates an overall increase in fireworks availability, contributing to a growing trend in the sector.

Fireworks can be sold in Germany from December 29 to 31, and while unsold items are typically returned to manufacturers, WECO reported a lower-than-expected return rate last year. Despite being the largest domestic manufacturer with around 260 employees in Eitorf and Kiel, WECO produces only 15% of its sales domestically, with the majority sourced from China. The company’s turnover reached €136 million (approximately $160 million) in the 2023-24 financial year.

There is a noticeable shift in consumer preference, as highlighted by the head of the pyrotechnics sector association, Klaus Gotzen. He has observed an increasing trend towards combined fireworks displays, where a single fuse ignites a series of fireworks, creating a show that can last several minutes. This method is appealing to many who wish to enjoy a more elaborate celebration.

Despite this rising demand, not everyone in Germany supports fireworks. Several groups, particularly animal welfare and environmental advocates, have raised concerns about the negative impacts. The loud noises can frighten wildlife, including birds, causing them to expend vital energy reserves during the winter months. In urban areas like Berlin, New Year’s Eve festivities have often been likened to scenes of chaos. Environmentalists also criticize the waste and debris generated by fireworks.

Supporters of a fireworks ban, including the GdP police union, have pointed out that police officers are increasingly facing attacks involving fireworks. The internal debate among the 16 state interior ministers has yet to yield a consensus about a ban, highlighted by a recent court ruling that overturned a prohibition on private fireworks displays on the German North Sea island of Föhr.

Despite these challenges, WECO‘s head of sales, Oliver Gerstmeier, views the rising demand as indicative of public sentiment against a ban. He stated, “Ringing in the New Year with a colourful firework is a beautiful thing for many people. One should respect that instead of discrediting it with repeated debates on a ban.” The fireworks industry maintains that pyrotechnics are an essential part of New Year’s Eve celebrations, with the increasing demand suggesting that the majority still wish to see fireworks lighting up the sky.

According to the industry association, disturbances caused by fireworks are attributed to “only a small number of troublemakers and rioters in a few major cities.” This assertion underscores the industry’s position that the enjoyment of fireworks is widely shared among the populace, despite the vocal opposition from certain groups.