Salesforce Acquires Doti AI for $100 Million to Enhance Search Capabilities

Salesforce has acquired Israeli startup Doti AI for approximately $100 million, aiming to enhance its enterprise search capabilities. This acquisition reflects Salesforce’s commitment to advancing its artificial intelligence (AI) technology, particularly in the realm of internal knowledge accessibility across various platforms and teams.

Founded in 2022, Doti AI positions itself as a “Work AI” company dedicated to dismantling knowledge silos within enterprise tools such as Slack, Jira, and Notion. The startup utilizes contextual AI to streamline information retrieval and automate responses, enabling teams to access critical data without repeated inquiries. In January 2023, Doti AI successfully raised $7 million in a seed funding round led by F2 Venture Capital.

Strategic Vision for AI Integration

The acquisition highlights Salesforce’s recognition of Doti’s unique approach to real-time data access, which aligns with its broader strategy to enhance the Customer 360 platform. By integrating Doti’s technology, Salesforce aims to improve the intelligence and integration of its workflows, providing users with a more cohesive experience.

This move is part of a larger trend within Salesforce to bolster data quality, reliability, and availability. Over the past two years, the company has acquired several firms, including Zoomin for content structuring, Own Company for data protection and compliance, Tenyx for AI voice agents, and notably, Informatica for cloud data integration and governance. Each of these acquisitions contributes to building a more knowledgeable customer service agent capable of delivering accurate information in real-time.

Implications for Marketing and Operations

Doti’s ability to unify internal knowledge across disparate systems enhances Salesforce’s expanding suite of AI tools. For marketing and operations teams, this integration signifies a future where agents not only respond more quickly but also draw upon comprehensive data from across the organization. This capability will be crucial as businesses increasingly rely on AI to drive efficiency and improve customer interactions.

As the landscape of enterprise technology evolves, Salesforce’s strategic acquisition of Doti AI underscores the growing importance of AI in ensuring seamless access to information. By investing in innovative solutions, Salesforce positions itself to lead the way in transforming how organizations manage and utilize their internal knowledge.