Shein Opens Paris Store Amid Backlash Over Childlike Dolls

URGENT UPDATE: Fast-fashion giant Shein has ignited a fierce backlash following the opening of its first permanent store in Paris today, November 5, 2025. The retailer’s launch at the iconic BHV department store comes amid controversy over listings of childlike sex dolls on its website, which French authorities have now referred to prosecutors.

Shein’s store opening has drawn ire from environmental groups, Paris City Hall, and France’s ready-to-wear industry. The backlash intensified after French officials discovered sex dolls featuring childlike characteristics available for sale, prompting the government to warn that the platform could face a ban from the French market if such content is not eliminated.

In response, Shein has announced the immediate banning of all sex-doll products and has temporarily suspended its adult products category for a thorough review. The company is also launching an investigation into how these listings bypassed its screening protocols. This swift action comes as an online petition opposing Shein’s Paris launch has surged past 120,000 signatures, reflecting widespread public discontent.

Protests erupted this morning outside the BHV store, where dozens of demonstrators expressed their outrage. However, their presence did not deter shoppers, with many eager to browse Shein’s offerings. One Parisian customer, Ticia Ones, shared her perspective: “We can see what we order, touch the items; it’s a good thing,” she noted, emphasizing the allure of Shein’s low prices despite the surrounding controversy.

Officials at the BHV department store condemned the sale of the controversial dolls but acknowledged Shein’s rapid response to the situation. Karl-Stéphane Cottendin, COO of the Société des Grands Magasins (SGM), stated, “We are proud to have a partner who has spoken out firmly. We are very happy to be opening the boutique.” The SGM is hopeful that Shein’s presence will revive business at the struggling department store, even as some brands withdraw in protest.

Founded in China in 2012 and now based in Singapore, Shein has rapidly ascended to become a global fast-fashion leader, selling predominantly Chinese-made clothing at bargain prices. However, the retailer has faced criticism over its labor practices, with allegations of forced labor in its supply chain, particularly concerning the Uyghur community in China’s Xinjiang province.

Despite these controversies, Cottendin defended Shein’s practices, asserting the brand is now operating under more legitimate conditions. “We ensured that the entire production chain complies strictly with French and European regulations,” he stated.

The environmental implications of fast fashion are also under scrutiny, with concerns that the industry accounts for nearly 10% of global greenhouse gas emissions. The United Nations has highlighted the urgent need for reform, as France seeks to limit the influence of fast-fashion retailers like Shein, Temu, and AliExpress. A new draft law aims to impose stricter regulations, including consumer awareness campaigns and advertising bans.

Industry leaders are alarmed by Shein’s expansion in France. Thibaut Ledunois, director at the French federation of women’s ready-to-wear, referred to the store opening as “a black day for our industry,” criticizing the company for legitimizing harmful business practices worldwide.

As Shein’s Paris store opens to a mix of excitement and outrage, the retailer faces a critical moment. Observers are watching closely to see how the company navigates these controversies and what impact this will have on its future operations in France and beyond. Stay tuned for updates.