Orvis to Close 36 Stores Amid Rising Tariff Costs

The Orvis Company, one of the oldest outdoor retailers in the United States, has announced plans to close nearly 40 locations in response to increasing tariff costs. The decision involves shutting down 31 stores and 5 outlets, marking a significant shift for the company, which has been operating since 1856.

According to an interview with Fox Business, Orvis President Simon Perkins stated that this move represents a “new chapter” for the business. He emphasized the need for a “more focused retail store portfolio” to adapt to current market conditions. Orvis has maintained its headquarters in Sunderland, Vermont, since its inception and currently boasts over 550 domestic independent dealers.

Perkins explained that the introduction of an extensive tariff landscape has forced many retailers, including Orvis, to reevaluate their business models. He remarked, “Like many in retail, Orvis’ business model faced a sizable shift with the introduction of an unprecedented tariff landscape.” In order to ensure the brand’s longevity, Perkins noted that Orvis is concentrating on its core strengths and making the “difficult but necessary decision” to streamline operations.

Strategic Focus on Core Strengths

In the wake of these closures, Orvis plans to refocus its investment in key areas such as gear, apparel, outdoor experiences, and conservation efforts. The company aims to phase out older products that no longer align with its strategic vision. “It’s about ensuring Orvis continues to lead in innovation, serve our angling and upland communities, and protect the wild places we love,” Perkins added.

Despite the challenges, there is some positive news for loyal customers. Orvis intends to offer special savings on “Last Release” styles that will be phased out, along with significant discounts at closing locations. This initiative may provide an opportunity for enthusiasts to acquire products at reduced prices as the company transitions to its new strategy.

Orvis’ decision to close stores reflects broader trends in the retail sector, where many companies are grappling with the financial implications of tariffs and shifting consumer behaviors. As the company embarks on this new direction, its focus on sustainability and innovation may help it navigate a competitive landscape while maintaining its commitment to outdoor enthusiasts.