Park Jeong Min Tops December 2025 Actor Brand Rankings

The results of the December 2025 brand reputation analysis for rising actors have revealed that Park Jeong Min has emerged as the top-ranked actor, surpassing both Lee Jun Ho and Lee Je Hoon, who claimed the second and third spots, respectively. The Korea Corporate Reputation Research Institute conducted an extensive study measuring over 53 million data points from November 26 to December 26, 2025, to assess consumer interaction and sentiment towards these actors.

The research evaluated various indices, including participation, media, communication, and community, to understand the dynamics of brand reputation among rising actors. The brand reputation index reflects how consumer online behavior significantly impacts brand engagement. By analyzing these trends, the study offers a detailed view of how actors are perceived and the factors contributing to their popularity.

Detailed Actor Rankings and Indices

In the analysis, Park Jeong Min achieved a remarkable brand reputation index of 5,165,198. His scores included a participation index of 880,636, a media index of 1,775,836, a communication index of 1,427,370, and a community index of 1,081,356. This solid performance highlights his status as a trendsetter in the industry.

Following him, Lee Jun Ho recorded a brand reputation index of 2,744,534, comprising a participation index of 143,439, a media index of 629,592, a communication index of 1,353,605, and a community index of 617,898. His ranking reflects his growing reliability as an actor.

Lee Je Hoon secured third place with a total brand reputation index of 2,424,471. His indices included a participation score of 285,714, a media score of 870,976, a communication score of 845,336, and a community score of 422,446. This position signifies his rise as an icon in series dramas.

Industry Insights from the Research Institute

Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, commented on the findings, stating, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.” He elaborated on the implications of these rankings, noting that the Park Jeong Min brand is currently recognized as a trendsetter, solidifying its top position.

The rankings also highlighted the performances of other notable actors. Yoon Kye Sang, in fourth place, has captivated audiences with his impressive acting abilities, while Choi Woo Sik, ranked fifth, is celebrated for his talent in romantic comedies.

This comprehensive analysis showcases the evolving landscape of actor brand reputation, driven by consumer engagement and media presence. As actors continue to gain traction in various categories, understanding these dynamics becomes essential for industry stakeholders.