poppi Makes Splash at Super Bowl with Charli XCX and Rachel Sennott

This Super Bowl Sunday, poppi returned to the big stage with a vibrant new advertisement featuring artists Charli XCX and Rachel Sennott. The prebiotic soda brand, which aims to redefine the beverage landscape for younger consumers, showcased its latest commercial during the event, marking its third consecutive appearance at the Super Bowl.

The 30-second spot, directed by Aidan Zamiri and developed in collaboration with creative agency MIRIMAR, takes viewers into an imaginative setting. The ad begins in a college lecture hall where the atmosphere shifts dramatically when a student opens a can of poppi. This action ushers in Charli XCX, who seamlessly transitions into a whimsical, party-like realm—a metaphor for the escape poppi aims to provide in everyday life.

By integrating elements of entertainment, conversation, and internet culture, the advertisement positions poppi not merely as a beverage but as a lifestyle choice. Kristina MacIntosh, Senior Vice President of Marketing at poppi, emphasized the strategic importance of this year’s campaign. “We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online,” she stated. “Bringing someone like Charli XCX into our Super Bowl moment was key. She shapes culture; she doesn’t chase it.”

As the Super Bowl remains one of the most culturally significant events of the year, the ad reflects how audiences engage with the event today—primarily through social media, group chats, and gatherings at watch parties. This approach underscores poppi’s mission to resonate deeply with its audience, enhancing its identity as a brand that encapsulates good vibes.

Over the past three years, poppi has refined its marketing strategy during the Super Bowl. The first year marked its introduction as a modern soda brand, while the second year focused on educating consumers about how and when to enjoy poppi. This year’s campaign cements its place as a culture-first brand within the beverage sector.

The commercial concludes with Charli XCX declaring, “make it poppi,” signaling the launch of the brand’s new campaign centered around this catchy slogan. The message is clear: with poppi, the good times begin the moment you take a sip.

Founded by husband-and-wife team Stephen and Allison Ellsworth, poppi combines prebiotics with fruit juice to offer a refreshing, low-calorie soda, containing only 5 grams of sugar. The brand’s innovative approach has garnered significant attention, culminating in a record sale of $1.95 billion to PepsiCo in 2025. This growth has attracted a loyal fan base, including celebrities like Hailey Bieber, Kylie Jenner, and Billie Eilish.

Currently, poppi is available in 17 enticing flavors, such as Strawberry Lemon, Ginger Lime, and Cherry Cola. For additional insights and long-form content, consumers can follow @drinkpoppi on social media platforms.

Meanwhile, PepsiCo, which oversees poppi, continues to thrive with a diverse portfolio of products enjoyed by consumers over a billion times daily across more than 200 countries. The company reported nearly $94 billion in net revenue in 2025, driven by its robust range of beverages and convenient foods.

As poppi continues to carve out its niche in the crowded beverage market, its Super Bowl presence signifies a bold commitment to cultural relevance and consumer engagement.