Dallas Philanthropist Linda Custard Passes Away at 86

Linda Pitts Custard, a prominent Dallas philanthropist known for her contributions to the performing arts, education, and medical research, passed away on March 14, 2024, at Baylor Scott & White Hospital. She was 86 years old. Her daughter, Marla Custard, confirmed that Linda succumbed to a severe resurgence of metastatic breast cancer, a condition she had previously battled and managed for a decade.

Marla expressed the family’s shock at the rapid decline of her mother’s health, saying, “It went very bad very fast, more than we could comprehend. We were hopeful that she would have another reprieve.” Linda was a staunch advocate for cancer research and early detection, passionately supporting organizations like Susan G. Komen and research initiatives at both Baylor Scott & White and UT Southwestern. “She felt it gave her life purpose,” Marla added.

Linda is survived by her two daughters, Marla and Laura Custard Hurt, as well as her son, W. Allen Custard III, and five grandchildren. Known for her tireless community involvement, Linda was recently honored with the 2025 Linz Award, sharing this prestigious accolade with her long-time collaborator, Bess Enloe. The award, presented by The Dallas Morning News, acknowledges individuals who significantly improve the quality of life in Dallas.

Grant Moise, publisher and president of The Dallas Morning News, praised Linda’s commitment to the community, stating, “Her volunteering and philanthropic generosity was truly unique.” He emphasized that she embodied the spirit of a civic hero, which made her recognition through the Linz Award all the more meaningful.

Throughout her life, Linda was a champion for the arts and education. R. Gerald Turner, president emeritus of Southern Methodist University, noted her pivotal role in the development of the Meadows Museum. He recalled her leadership during the museum’s opening in 2001, which was graced by a visit from Spain’s King Juan Carlos and Queen Sofia. Turner remarked, “You knew that whatever Linda was overseeing was going to be high quality.”

Linda’s influence extended beyond the arts; she was involved in various charitable organizations, including the Junior League and the Salvation Army. Her son, Allen, reflected on her early political engagement, recalling how she served as a Republican precinct chairman in her 20s. “She inspired me,” he said.

In addition to her philanthropic work, Linda was known for her vibrant personality and sense of humor. An anecdote shared by Marla highlighted a playful moment after the passing of her husband, Bill Custard, who died on Linda’s 86th birthday. The family’s celebration was filled with laughter, and they cherished their time together. “It’s the most amazing, loving story,” Marla said, recalling how Bill expressed a desire to celebrate his wife’s birthday one last time.

Linda’s legacy will be felt across Dallas, particularly in the arts community. Kevin Moriarty, executive director of the Dallas Theater Center, noted her immeasurable impact on the organization since its early days. “Linda was woven into the fabric of the life of our theater,” he said, emphasizing her long-standing commitment to the arts.

As the Dallas community grapples with the loss of this civic icon, her family takes solace in knowing that she passed quickly and without pain. Services for Linda Custard are pending, as the community prepares to honor a life dedicated to making Dallas a better place.