TWIX Launches First Hallowmas Celebration with Limited Editions

TWIX has introduced its inaugural Hallowmas celebration, merging Halloween excitement with holiday cheer. This new event features limited-edition TWIX Hallowmas Packs, which include the eerie TWIX Ghoulish Green Fun Size and the all-new TWIX Snowman. The launch, aimed at enhancing seasonal festivities, coincides with the release of a sweepstakes offering a grand prize of $20,000 in cash and a selection of TWIX bars.

October 22, 2025, marks the official start of this festive initiative. According to Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America, the decision to celebrate Hallowmas stems from the unique opportunity presented by Halloween falling on a Friday this year. He noted, “This means more celebrations, more trick-or-treaters, and more TWIX.” LeBel emphasized the brand’s intention to create a memorable experience that captures the spirit of both holidays.

Limited-Edition Treats and Exciting Prizes

The Hallowmas Packs will be available for a limited time at TWIX.com/Hallowmas and are priced at $2. The packs include the classic TWIX bar with a spooky twist, featuring a green cookie, and the debut of the TWIX Snowman, designed in a festive shape. A restock of these items is scheduled for October 29.

In addition to the special treats, TWIX is hosting the Candy & Cash Sweepstakes. Participants can enter for a chance to win not only a bundle of TWIX for Halloween but also $20,000 in cash for the Christmas season. To enter, fans need to comment on the sweepstakes post on social media and tag a friend. For those looking to increase their chances, sharing festive content on Instagram or TikTok with the hashtag #TWIXSweepstakes will earn bonus entries.

Zombie Claus Takes Over New York City

To further engage fans, TWIX is featuring “Zombie Claus,” a whimsical character who embodies the essence of this dual holiday celebration. A special pop-up event will take place in Brooklyn, New York, on October 31 and November 1, at North 10th Street and Union Avenue, running from 16:00 to 23:00 ET. Attendees can expect an evening filled with jump scares, remixed holiday carols, and interactive photo opportunities with Zombie Claus, along with plenty of TWIX sampling. The first 100 guests each night will receive a complimentary TWIX Hallowmas Pack.

This innovative approach aims to provide a unique experience for consumers, allowing them to enjoy the best of both Halloween and Christmas. As the season unfolds, TWIX looks to create a festive atmosphere that resonates with fans across all ages, ensuring that every celebration includes a taste of TWIX.

For further details and updates, fans are encouraged to visit TWIX.com and follow the brand on popular social media platforms, including Facebook, TikTok, X, and Instagram.