Wild Seed Project Appoints Alice Friberg as New Executive Director

The Wild Seed Project has appointed Alice Friberg as its new executive director, effective January 6, 2024. This North Yarmouth-based organization is dedicated to promoting and restoring native plants in Maine through the sharing of seeds. Friberg’s extensive background in agriculture and her passion for seeds position her well to lead the nonprofit as it embarks on its next phase of growth.

Friberg’s journey with seeds began in her childhood, planting purple-podded bush beans with her mother. Over the years, she has cultivated a deep connection to agriculture through her work as a farmer and in agricultural supplies. In a recent email interview, she highlighted the symbolic significance of seeds, stating, “They represent the huge potential present in small things and first actions, the value of diversity, and the responsible transfer of information and resources from one generation to the next.”

Her professional experience includes owning an organic farm in Whitefield for 11 years, where she raised both crops and livestock. Friberg also spent eight years on the board of directors for the Maine Organic Farmers and Gardeners Association. In 2014, she joined Fedco Seeds, a cooperatively-owned agricultural supply business in Clinton, where her roles included department manager, marketing chair, and chief financial officer.

Leadership Transition and Future Goals

Erin Clancy, the outgoing president of the Wild Seed Project board, expressed confidence in Friberg’s capabilities, stating, “(Friberg’s) knowledge of the business of seeds and trees, along with her deep connections in Maine’s agricultural community, beautifully complements our work.”

Friberg takes over from Ryun Anderson, who served as the interim executive director following the departure of Andrea Berry. Berry led the organization for three years, succeeding Wild Seed Project founder Heather McCargo, who was at the helm since the organization’s inception in 2014.

Looking ahead, the Wild Seed Project aims to expand its role in the native plant movement while enhancing access to ethically collected Northeast native seeds. The organization plans to provide seeds and education to empower community members, fostering the restoration of thriving native ecosystems.

Incoming Wild Seed Project Board President Abby Johnson emphasized the importance of Friberg’s leadership, saying, “Built on a solid foundation established by our founder, Wild Seed Project is well-positioned for intentional growth and deepening our impact.”

As the organization transitions into this new chapter, its commitment to supporting biodiversity and sustainable agriculture remains steadfast. Friberg’s leadership is expected to guide the Wild Seed Project towards a future enriched with community engagement and ecological responsibility.