Daytona 500 2026: Tyler Reddick Wins as Viewership Soars 11%

UPDATE: The 68th Daytona 500 on February 15, 2026, has shattered records with an 11% surge in viewership, peaking at an astonishing 9 million viewers. This thrilling race featured a dramatic last-lap victory by Tyler Reddick, marking a historic win for 23XI Racing.

The latest data from FOX Sports confirms that the Daytona 500 averaged 7,489,000 viewers, surpassing last year’s figures of 6,761,000. The race captivated audiences during its prime broadcast window, outshining all competing programs, including coverage of the ongoing 2026 Winter Olympics. This victory not only underscores the race’s immense popularity but also highlights NASCAR’s ability to draw significant attention in a crowded sports landscape.

On the track, Reddick’s nail-biting finish kept fans on the edge of their seats. He executed a stunning maneuver in Turn 4, claiming the lead and crossing the finish line first. This achievement marks the first Daytona 500 victory for 23XI Racing, the team co-founded by Denny Hamlin and Michael Jordan. Reddick’s win enhances his impressive career record, now totaling nine Cup Series victories since he began competing full-time in 2020.

The excitement surrounding the Daytona 500 is expected to carry over to the upcoming race, the Autotrader 400, scheduled for this Sunday at 3 p.m. ET at EchoPark Speedway in Hampton, Georgia. Fans are buzzing with anticipation as they look forward to another weekend filled with thrilling competition. Reddick, riding the momentum of his recent win, will be a key contender to watch.

As the NASCAR Cup Series season unfolds, the Daytona 500 has set a high bar for upcoming races. With strong viewership numbers and a dramatic race finish, interest in the series continues to rise, promising an exciting season ahead.

Fans are encouraged to tune in to the Autotrader 400, available on FOX and the FOX Sports app, as NASCAR prepares for another exhilarating chapter filled with fierce competition and high stakes. The Daytona 500 has proven once again that it remains a premier event in the world of motorsports, drawing millions and setting the stage for the rest of the season.